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Pictory works with Claude in two ways. Both let you create finished, narrated, subtitled videos by describing them in plain English; they differ in where they run and how they sign in.

Pictory MCP Server

What the server can do, its tools and the two design modes

Connect from Claude

Add the connector in Claude on the web; it follows your account to desktop and mobile

Connect from Claude Code

One command in the terminal, then sign in

Text-to-Video Skill

Install the skill in Claude Code in about five minutes

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The Text-to-Video skill

The skill lets you create videos by having a conversation in Claude Code. Instead of writing API requests by hand, you tell Claude Code what video you want, in plain English, and the skill handles everything else: writing the script, designing the scenes, choosing visuals, adding a voice-over and music, calling the Pictory API, and handing you the finished video link.

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What is a Claude Skill?

A Claude Skill is a folder of instructions and reference material that teaches Claude Code how to do a specific job well. When you ask for something the skill covers, Claude Code loads it automatically and follows it. There are no commands to memorize. The Pictory Text-to-Video skill teaches Claude Code to be a video producer. It knows the Pictory API inside out: every request field, which fonts and colors work well together, how to pace narration so scenes do not run long, how to lay out text and shapes like a designer, and how to submit and track a render job.

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What you can create

Once the skill is installed, you can say things like:
  • “Create a 60-second explainer about our new expense-tracking feature, professional tone, for YouTube.”
  • “Make a vertical Instagram teaser for our coffee brand: warm, cozy, upbeat music.”
  • “Turn this script into a tutorial video with step-by-step diagrams.” (paste your script)
  • “A 30-second product launch teaser for a smart lamp. Futuristic look, use AI-generated visuals.”
The skill plans the video scene by scene, shows you the plan, renders it through your Pictory account, and returns the MP4 link, typically in a few minutes.

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What happens behind the scenes

1

You describe the video

Topic, or a full script if you have one. The skill asks about anything important that is missing: video format, voice-over, music, whether AI-generated visuals are okay. Say “you decide” and it picks sensible defaults.
2

Claude writes and designs

It writes narration paced for a natural voice-over, picks a color palette and fonts that match the mood, designs each scene’s layout, and chooses stock footage (or generates AI visuals if you opted in).
3

Pictory renders

The skill submits the video to the Pictory API with your API key and checks progress every 30 seconds, keeping you posted.
4

You get the video

A direct MP4 link, a shareable player link, and, if saved as a project, an editable copy in your Pictory workspace at app.pictory.ai. Want changes? Just say what to change and it re-renders.

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What you need

Install & Configure

Get the skill running in about five minutes

Create Videos

Example prompts, tips, and troubleshooting