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The Pictory MCP server connects Claude to your Pictory account. Describe your video in plain language. Claude helps with the script, scenes, visuals, narration, and music, then gives you links to review and watch the video. There is nothing to install. You add the server to Claude once, sign in with your Pictory account, and it is available in every conversation. Every action runs against your own account, so your plan, available usage, and AI Credits apply. You do not need an API key or an API subscription. Sign in with the Pictory account you want to use. Your Pictory plan or eligible Free Trial determines your available features and usage.
New: upload your own images and videos. Ask Claude to use your photo, logo, or clip, and an upload panel opens in the chat. Claude uses the file in a scene or as a reference for AI-generated images. The panel appears in Claude on the web, in the desktop app, and in ChatGPT. See how uploads work.New: create videos from audio recordings. On a Pictory 3.0 account, upload a podcast, a talk, or a voice memo. Your recording becomes the voice-over, and Claude builds animated scenes around it. See how audio-to-video works.Motion graphics for Pictory 3.0 accounts. Create animated text, charts, diagrams, and scenes that follow your narration, then open the same project in Pictory 3.0 for further editing. Explore motion graphics.Existing users need to disconnect, remove, and add the connector again to access the new features. See the update steps.

Ways to Connect

Connect from Claude

Add the server as a custom connector in Claude on the web. It follows your account to the desktop and mobile apps.

Connect from Claude Code

One command in the terminal, then sign in. For developers and for a project-wide setup shared with a team.

Connect from ChatGPT

Add the server as a plugin in ChatGPT, then sign in. Every Pictory tool works there too.

What You Can Ask For

Start with a topic or a script. Claude checks your account before planning a new video and uses the video type it supports. It does not ask you to choose Standard or Motion graphics.

Pictory 2 and Pictory 3

Pictory 2.0 and Pictory 3.0 are versions of the Pictory video app. Your account determines the only type of new video you can create through the MCP connector: Claude checks your account automatically. It does not ask you to choose between these video types. Pictory 3.0 users do not need separate activation for Motion Graphics. The MCP server rejects Motion Graphics creation requests from Pictory 2.0 accounts.
Moving to Pictory 3.0 is a one-way change. If you use Pictory 2.0 and want Motion Graphics, contact Pictory support to enable Pictory 3.0 for your account. After your account moves to Pictory 3.0, you cannot switch back to Pictory 2.0. New videos you create through MCP will use Motion Graphics only.
Motion Graphics projects open in the Motion Studio editor in Pictory 3.0. They use Brand Kit 2.0, the brand kits available in Pictory 3.0.

Example Requests

With a Pictory 3.0 account, you can say:
Create a motion graphics explainer about our new product, with animated headlines and diagrams. Show me a preview, then give me the Pictory project link so I can keep editing.
Motion graphics videos are saved as editable projects that open in Pictory 3.0. See the motion graphics guide for the full experience. With a Pictory 2.0 account, you can say things like:
  • “Make a 60-second explainer about our new expense-tracking feature, professional tone, for YouTube.”
  • “Create a vertical Instagram teaser for our coffee brand: warm, cozy, upbeat music.”
  • “Turn this blog post into a video: https://example.com/post”
  • “Show me a preview first.” Claude builds the storyboard and gives you a preview link before anything is rendered.
  • “Make the title smaller and swap the clip on scene 2.” After a preview, edits are applied in place; the same preview link shows the change.
  • “Which voices do you have?”, “How much quota do I have left?”
For standard videos, Claude settles a few things with you before it starts: the topic, narration and voice, music, shape, whether to save it as a project in your Pictory workspace, and whether you want to see a preview first or go straight to the finished video. When you design the scenes together, it also asks whether to use stock or AI-generated media, and, if you want music, whether one track plays under the whole video or a mix of tracks is chosen scene by scene. It never renders a preview into a final video without your go-ahead.

Who Designs the Scenes

For a new Standard video on a Pictory 2.0 account, Claude asks who should design the scenes. This decides what you supply and how much control you keep. The choice applies to the whole video, not to individual scenes. This question is not asked for motion graphics. See the motion graphics guide for the Pictory 3.0 workflow.
Claude asking whether Pictory designs the scenes or you design them together

Choose who designs the scenes for your standard video.

Pictory Designs It

Give Claude a topic, a script, an article link, or narration for each scene. Pictory chooses the visuals, text, colors, layout, and pace. You can still choose the narrator, music, video shape, brand kit, and subtitle style. If you start with a topic, Claude asks about the audience, purpose, length, and tone. If you already have a script, Pictory builds the scenes around it. This option works well when you want a first draft without deciding every scene detail. You can ask for a preview before making the finished video.

Design It Together

Plan the scenes with Claude and describe how each one should look. You can control:
  • Narration: what is said in each scene, or no narration where a title or clip tells the story.
  • Backgrounds: stock footage or images, your own images and clips (uploaded from the chat or shared as a link), a plain color, or AI-generated media. Ask for a tint, movement on still images, or sound from a clip.
  • Text and graphics: titles, subtitles, labels, shapes, charts, and comparisons. Choose their size, color, position, and entry or exit animation.
  • Extra media: add stock images or clips beside the text. AI-generated media is used as the scene background in this Standard workflow.
  • Timing and transitions: how long a scene stays on screen and how it moves to the next.
  • Music: one track throughout or different tracks for parts of the story.
Ask for a preview to check the design. You can change text, colors, placement, clips, and music at the same preview link. Adding scenes or elements, or changing individual tracks in a music mix, requires a fresh preview. See Music. Visual changes reuse the existing narration. New narration is needed when you change the words, voice, speed, or voice volume. Review the preview, request changes, then confirm when you want the finished video.

AI-Generated Media

For Standard videos in Design it together, Claude asks whether to use stock or AI-generated media. Stock media does not use AI Credits. AI-generated images and clips do. If you want AI media, Claude helps you choose:
  1. Images, videos, or let AI decide. With let AI decide, Claude picks an image or clip for each scene and tells you which it chose.
  2. Sound for video clips. Decide whether you want sound from the clip, such as speech or ambience.
  3. A model. Claude shows suitable models and their costs. If you want both images and video clips, choose a model for each.
  4. A consistent look. For multiple scenes, decide whether the clips should flow together and whether a person or product should look the same. You can provide a reference image, either as a link or by uploading it from the chat.
A clip can tell the story through its own speech or sound. That scene does not need added narration or subtitles and lasts as long as the clip. Charts, numbers, and labels are added as text and shapes over the media to keep them clear. Before generating AI media, Claude shows the estimated credits and your balance. It offers cheaper models or stock media and waits for your agreement. New Standard previews can use credits again. Each fresh preview, or a render made directly from a new scene design, generates the AI media again. Rendering an approved preview reuses its media. Editing the existing preview does not generate new media. AI video clips add preparation time, typically 3–4 minutes per clip. If Pictory designs the scenes, an AI background you request is generated for each sentence of that scene’s narration. Claude reports the estimated total AI Credits for these backgrounds.

Which to Choose

You can ask for a preview in either mode, and in Design it together you can keep editing that preview until it is right before anything is rendered.

Music

If you want music, Claude asks how it should be chosen. When you design the scenes together:
  • One track for the whole video. Pictory picks a track that suits the video, or Claude finds one in Pictory’s music library once the story is final and offers it to you.
  • A mix chosen scene by scene. Once the scene list is agreed, Claude groups neighboring scenes that share a mood, such as the opening, the problem and the close, searches the music library separately for each group, and offers a different track for each. A track plays on across its group without restarting. If some scenes are left without a track, Claude asks whether they play one track underneath or have no music. Every track in a mix is chosen from the library; there is no automatic pick for a scene.
When Pictory designs it, one track plays under the whole video. Music sits at a low level under narration, and under an AI clip’s own sound, unless you ask for another level. On a preview, the music of a mix is one soundtrack: in place, you can make all of it quieter, or replace it with one track that then plays under every scene, including any that had no music. A different track on some scenes, or music louder than designed, means a fresh preview, which reuses the narration already voiced.

Motion Graphics Capabilities

For a new video on a Pictory 3.0 account, Claude uses motion graphics automatically. You can:
  • Choose a Brand Kit 2.0 from Pictory 3.0 or None before planning the story.
  • Finalize narration, narrator, music, and scene count before creating the project.
  • Choose stock media, AI-generated images or clips, both, or no media. Claude asks only if you have not already given a preference. A video about AI does not mean you want AI-generated media.
  • Use your own images and clips. Upload them from the chat and they are saved in your Pictory 3.0 media library. See upload your own images and videos.
  • Start from your own audio recording. It becomes the voice-over, and the scenes follow what you say. See create videos from audio recordings.
  • Choose scene transitions or use simple cuts.
  • Create animated scenes around the agreed narration, then refine their design.
  • Review a shareable preview and open the saved project in the Motion Studio editor in Pictory 3.0.
  • See your credit balance and render cost, then confirm before Claude makes the finished video.
  • Receive watch, share, and download links.
After creation, revisions through Claude refine the visual design. They cannot change the existing project’s narration, narrator, music, or scene count. See Finalize your story before creation. Stock and AI-generated images or clips can support the scenes, or you can use graphics alone. Generating an AI clip is a media choice within the video, not a replacement for creating the complete motion graphics project. See the motion graphics guide for examples and Free Trial branding details.

Motion Render Credits

Rendering means making the finished video file. On plans that charge render credits, Motion Graphics videos made through MCP cost 200 AI Credits per video minute for the project’s first successful render. The video length is rounded to two decimal places in minutes before the cost is calculated. For example, a 60-second video costs 200 credits and a 7-second video costs 24 credits. Later renders of the same project use no additional motion render credits. Eligible Enterprise and API Self-Service plans include motion rendering at no AI-credit cost. Claude checks your plan and shows the cost, including zero, before asking for confirmation. Claude waits for that confirmation even if your first message asked it to render. After changes, it checks the cost and asks again. If credits are insufficient, it explains what is needed instead of starting the render. Voice-over and AI-generated media have their own usage limits or costs. See credits and rendering.

Tools

Claude uses these tools for you. You do not need to remember their names or write API requests.

Checking Your Account and Creating Motion Graphics

The account check runs before any new video. The motion graphics tools are used for new videos on Pictory 3.0 accounts and for existing motion projects.

Creating and Rendering Standard Videos

These tools create new Standard Pictory videos for Pictory 2.0 accounts only.

Refining a Standard Preview

Finding Assets

Using Your Own Files

Account and Options

What You Get Back

For motion graphics, Claude provides a preview, an editable Pictory project link, and the finished video after you confirm the render cost. The project is saved automatically; there is no need to ask to save it as an editable project. Open the project link to continue editing in the Motion Studio editor in Pictory 3.0. For standard videos, a finished job returns the MP4, a watch link, an embed link, the narration audio, and subtitles in both SRT and VTT. If Pictory returns a YouTube music clearance code, Claude shows it with the finished video and its expiry date when available. Keep it for a YouTube Content ID claim involving the licensed music. It is a clearance code, not a music track ID.
For standard videos, ask for a preview whenever the design matters: correcting a storyboard costs 2–5 minutes, re-rendering costs 5–15. And say yes to saving the video as an editable project if there is any chance you will revise it; without that, the video is not kept in your Pictory account, so every revision means a fresh render rather than a tweak in the editor.

Standard Video Quick Reference

What You Need

Sign in with the Pictory account you want to use for your videos. No API key or API subscription is required for the MCP connector.

MCP Server or Claude Skill?

Both let you create videos by describing them. The MCP server works wherever you use Claude and signs in with your Pictory account, without an API key or API subscription. The separate Text-to-Video skill runs in Claude Code with your API key and API subscription. It carries its own design playbook for developers who want to script the process. The new motion graphics workflow is available through the MCP connector; installing the standalone skill does not add it. The Pictory for Claude overview compares the two.