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This page adds the Pictory MCP server to Claude as a custom connector. It is a one-time setup, identical on claude.ai and Claude Desktop. The connector then follows your Claude account to the desktop and mobile apps, and to Claude Code when it is signed in to the same account.

Before You Start

Use the Pictory account where you want your videos and projects to be saved. You do not need an API key or an API subscription. You sign in with your Pictory account.
  • A Pictory account. This is what you sign in with when authorizing the connector.
  • An active subscription or eligible Free Trial. Available video minutes, voice-over usage, and AI Credits depend on the account or team associated with your connection.
You also need a Claude plan that supports custom connectors.

Register the Connector

1

Open Settings, then Connectors

Select Add in the top right, then Add custom connector.
The Connectors page in Claude settings with the Add menu open

Settings, then Connectors. Add, then Add custom connector.

2

Name the connector and give it the server URL

Select Continue. The name is a label only; the URL is what matters.
The Add custom connector dialog with the name and server URL filled in

The name is a label only. The URL is what matters.

3

Accept the detected authentication settings

Claude inspects the server and pre-selects what Pictory requires. Both correct options are marked Detected, so nothing needs changing:
  • Authentication: Always required. Every user signs in through Pictory’s OAuth flow before any tool can run.
  • OAuth client: No client ID, register one automatically. Claude registers a client with Pictory as users connect.
  • Additional request headers: leave empty. Pictory needs none.
Select Add. The connector now exists, but is not yet authorized.
The authentication settings for the connector, both marked Detected

Both required settings arrive pre-selected and marked Detected.

4

Connect your Pictory account

The connector’s page reports that you are not connected yet. Select Connect.
The Pictory MCP Connector page showing it is not connected yet

The connector exists but has not been authorized yet.

5

Confirm in the browser

Because you started this from Claude, select Continue connecting. This page appears precisely so that a link alone can never attach a connector to your account.
The browser page asking you to continue connecting

The browser confirmation that completes the OAuth handoff.

6

Sign in to Pictory

Use Google, or your Pictory email and password. On success the browser hands control back to Claude and the connector shows as connected.
The Pictory sign-in page

Sign in with Google, or with your Pictory email and password.

Which account is billed. Usage comes from the Pictory account or team associated with your connection. Your plan determines the available video minutes, voice-over usage, and AI Credits.

Make Your First Video

Describe the video you want. Pictory 2.0 and Pictory 3.0 are versions of the Pictory video app. Your account determines the only type of new video you can create through the MCP connector: Claude checks your account automatically. It does not ask you to choose between these video types. Pictory 3.0 users do not need separate activation for Motion Graphics. The MCP server rejects Motion Graphics creation requests from Pictory 2.0 accounts.
Moving to Pictory 3.0 is a one-way change. If you use Pictory 2.0 and want Motion Graphics, contact Pictory support to enable Pictory 3.0 for your account. After your account moves to Pictory 3.0, you cannot switch back to Pictory 2.0. New videos you create through MCP will use Motion Graphics only.

Motion Graphics Videos: Pictory 3.0

Ask for animated text, charts, diagrams, and scenes designed around your message. For example:
Create a motion graphics video about the advantages of AI in a job search. Use animated headlines and simple diagrams. Show me a preview and include the Pictory project link.
Claude helps you choose a Brand Kit 2.0 from Pictory 3.0 or None, then settle narration, music, and scene transitions. It asks about stock media, AI-generated media, both, or none only if you have not already said what you want. Finalize the narration, narrator, music, and scene count before creation; revisions through Claude can refine the visual design but cannot change those choices. The video is saved as an editable project in your connected Pictory account. Open the project link from Claude to continue editing in the Motion Studio editor in Pictory 3.0. On plans that charge render credits, Motion Graphics videos made through MCP cost 200 AI Credits per video minute for the project’s first successful render. Review the preview and request any visual changes. Before rendering the finished video, Claude shows your available credits and the cost, then waits for your confirmation. This also applies if you asked to render in your first message or the render costs zero credits. See credits and rendering. Explore what motion graphics can do.

Videos from Your Audio Recordings: Pictory 3.0

Ask Claude to turn a podcast episode, a talk, or a voice memo into a video. An upload panel opens in the chat for your recording. Your recording becomes the voice-over, so Claude does not ask you to pick a narrator. Pictory writes down what you say, and Claude builds animated scenes that follow your words. See create videos from audio recordings.

Standard Videos: Pictory 2.0

Ask in plain language. A request such as “Create a 5-scene video showing how to brew the perfect cup of coffee, from grinding fresh beans to enjoying the final cup, with each scene clearly showing and explaining the step” is enough to start. Claude then asks for the decisions that have no safe default. Who designs the scenes. For a Standard video, decide how its scenes are designed. This determines what you supply and how much control you keep. Both modes are described on the Pictory MCP Server page. This design-mode question and the optional project-saving step below apply only to Standard videos.
Claude asking whether Pictory designs the scenes or you design them together

Choose who designs the scenes for your standard video.

Stock or AI-generated media. In Design it together, Claude asks this next, because the answer can remove later questions. AI-generated media brings its own questions: images, videos or let AI decide, whether the clips have sound, which model, and, with two or more AI scenes, continuity and a subject that must look the same. A scene carried by its clip, such as a person speaking in it, needs no narration, so Claude does not ask about a voice or subtitles for that scene. See AI-generated media. What the video should include. Narration, background music and saving the result as an editable project are each off unless you ask for them. Anything you leave unticked stays off. If you want music in Design it together, Claude then asks whether one track plays under the whole video or a mix of tracks is chosen scene by scene. See Music.
Claude asking about narration, music and saving as a project

Narration, music and saving the project are each opt-in.

Output shape. 16:9 for landscape, 9:16 for vertical, 1:1 for square.
Claude asking for the aspect ratio

The output shape, which also follows from where the video will be published.

Which voice narrates. If you asked for narration without naming a voice, Claude lists the premium voices on your account with samples, and waits for you to pick one.
Claude listing the premium voices with a sample for each

Premium voices on the account, with a sample for each.

Preview first, or render straight away. In either mode, a request such as “create a video” does not settle this, so Claude offers both. A preview lets you check the scenes, and edits on it cost nothing; going straight to the finished video skips that check, so a change afterwards means a new render. Saying “show me a preview first” or “just render it” in your request settles it up front. Claude confirms the locked-in choices before spending a render.
Claude confirming the chosen options before rendering

The choices confirmed back before any render is spent.

Use Your Own Images and Videos

For a Motion Graphics video, or a Standard video you design together with Claude, ask Claude to use your own photo, logo, or clip, and an upload panel opens in the chat. Drag the file in or select Browse, then select Upload. Claude receives a link to the file and uses it in a scene or as a reference for AI-generated images. Images and videos up to 100 MB each are accepted.
The Pictory upload panel in Claude with a drag and drop area, a Browse link, and an Upload button

The upload panel opens inside the chat when Claude needs a file from you.

On a Pictory 3.0 account the file is also saved in your media library under Uploads. See upload your own images and videos for the full steps.

What You Get Back

For motion graphics, you receive a preview and a Pictory project link, followed by the finished video after you confirm the render cost. The project is saved automatically, so you can open it in Pictory 3.0 and keep editing. For standard videos, rendering takes 5–15 minutes. The finished job returns the MP4, a watch link, an embed link, the narration audio, and subtitles in both SRT and VTT.
Claude reporting a finished video with its links and files

A finished job: the video, its links, the narration audio and both subtitle formats.

For standard videos, ask for a preview whenever the design matters: correcting a storyboard costs 2–5 minutes, re-rendering costs 5–15. And say yes to saving the video as an editable project if there is any chance you will revise it, because without it the video is not kept in your Pictory account, so every revision means a fresh render rather than a tweak in the editor.

On Desktop, Mobile and in Claude Code

A connector added on the web is available in the Claude desktop and mobile apps for the same account with no further setup. Claude Code signed in to the same account also lists it: claude mcp list shows it under the name you gave the connector, prefixed claude.ai, and its tools are available in every session. Only a machine that is not signed in to claude.ai needs the Claude Code setup. The upload panel for your own images and videos appears in Claude on the web and in the desktop app. In Claude Code, share a public link to the file instead. Creating a video from an audio recording needs the upload panel, so it is not available in Claude Code.

Managing the Connection

Get the New Features: Existing Users

If you connected Pictory before a new feature was released, such as motion graphics, uploading your own images and videos, or making videos from audio recordings, Claude keeps using the old list of tools. Disconnect and remove the existing connector, then add it again to get the new features.
  1. In Claude, open Settings, then Connectors, and select your Pictory connector.
  2. Choose Disconnect.
  3. Choose Remove to remove the connector.
  4. Add Pictory again by following Register the connector.
  5. Connect and sign in with the same Pictory account, then start a new conversation.
  6. Ask Claude to create a video with Pictory. It checks your account and uses the supported video type.
Removing the connector does not delete videos or projects from your Pictory account. Reconnecting does not move a Pictory 2.0 account to Pictory 3.0.

Other Connection Options

  • Sign in again. Choose Disconnect on the connector, then Connect, and sign in.
  • Remove it. Choose Remove on the connector. Videos already created stay on your Pictory account.

Troubleshooting

Cause: Pictory 2.0 accounts can create only Standard Pictory videos through MCP.Resolution: Contact Pictory support to enable Pictory 3.0 for your account. After this one-way move, you cannot switch back to Pictory 2.0. You will get Motion Graphics by default, and it will be the only type of new video you can create through MCP. You do not need an API subscription to use the connector.
Cause: The sign-in was started from somewhere other than Claude, so the return address is not one Pictory recognizes.Resolution:
  1. Add the server through Settings, Connectors in Claude, not by opening the server URL in a browser.
  2. Choose Connect on the connector and sign in from there.
Cause: The connector is switched off for this chat, or the chat started before the connector was added.Resolution:
  1. Open the tools menu in the message box and switch the connector on.
  2. Start a new chat.
Cause: The sign-in has expired, or the connected account does not have access to the requested feature or sufficient remaining usage.Resolution:
  1. Check your plan and remaining usage at app.pictory.ai.
  2. Disconnect and reconnect the connector to sign in again.

Next Steps

Pictory MCP Server

Standard videos, motion graphics, and the options available through your connection

Connect from Claude Code

The terminal setup, for a machine that is not signed in to claude.ai