New: Motion Graphics Videos

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Who Can Create Motion Graphics?

Pictory 3.0 users get Motion Graphics videos by default. Motion Graphics is the only type of new video they can create through the MCP connector. You do not need an API key or an API subscription. Sign in with your Pictory account. Your plan or eligible Free Trial determines your available usage. Pictory 3.0 includes the Motion Studio editor and Brand Kit 2.0. Pictory 2.0 users can create only Standard Pictory videos through MCP: scenes with footage or images, text, narration, and music. The assistant checks your account and does not offer a choice between video types.

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Give Your Ideas Movement

Motion graphics make the design part of the story. Emphasize an important word as the narrator says it. Reveal a chart as you explain a result. Guide your audience through a process with moving shapes, labels, and diagrams. That control over what appears, when it moves, and how each scene develops helps you create videos with clearer explanations, stronger visual emphasis, and a more polished feel. It is especially useful for product explainers, educational videos, business presentations, and social content where every moment needs to communicate something.

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A Look Shaped Around Your Story

Describe the style you want, such as clean and professional, bold and energetic, or warm and playful. Claude helps you carry that direction through the scenes.

• Make key ideas stand out. Use animated headlines, comparisons, charts, and diagrams to focus attention on the point you are making.
• Bring the visuals and narration together. When you include a voice-over, the animation can follow the spoken words so each reveal arrives at the right moment.
• Keep your brand recognizable. Choose a Brand Kit 2.0 from Pictory 3.0 to bring its colors, fonts, logo, and other brand choices into the video, or choose None for a fresh direction.
• Choose the media that fits. Use stock images and footage, AI-generated images and video, a mix of both, or let text and graphics tell the story on their own.
• Bring your own images and clips. Upload a product photo, a logo, or a video clip from the chat. It is saved in your Pictory 3.0 media library and used in your scenes. See upload your own images and videos.
• Start from your own recording. Upload a podcast, a talk, or a voice memo. It becomes the voice-over, and the scenes follow what you say. See create videos from audio recordings.

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Make the Video Sound and Feel Right

Choose a narrator or make a video without voice-over. Add one music track throughout, choose tracks for individual scenes, or leave some scenes silent. Choose transitions between scenes, or keep simple cuts. Motion graphics uses Brand Kit 2.0, the brand kit available in Pictory 3.0. Claude shows these kit choices early so you can select the one that fits this video or choose None. Legacy brand kits used for standard videos are separate and do not appear in this selection. A selected kit can bring its intro and outro into the project as well as its colors, fonts, logo placement, tone of voice, and preferred music and voices. The kit’s Stock preferences and Text styles are not used. A video intro or outro plays with sound and repeats to fill its scene. An image intro or outro lasts five seconds. Claude asks about media only if you have not already said what you want: stock media, AI-generated media, both, or none. With None, the scenes use text and graphics. A topic about AI does not mean you want AI-generated media. Intro and outro media supplied by your selected Brand Kit can still be included when you choose None. For AI-generated media, choose images, video clips, or both, then select the models you want to use. With a mix of stock and AI media, Claude chooses what fits each scene within your preferences. If AI Credits are insufficient, Claude asks you to choose an affordable alternative, such as an image instead of a video, stock media, or graphics alone.

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Finalize Your Story Before Creation

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Create in Claude, Continue in Pictory 3.0

Your motion graphics video is saved as a project in your connected Pictory account. Alongside the preview, Claude provides a project link. Open it to continue working in the Motion Studio editor in Pictory 3.0. There is no separate “Save as editable project” choice. The project is already saved. The scenes and design are already there. You can refine text, adjust the layout, and edit visuals directly in Pictory 3.0 without rebuilding the video. Start with the speed of a conversation, then use the editor for the finishing touches you want to make yourself. Sign in to Pictory 3.0 with the same account you connected to Claude to open your project. In Claude, the preview opens beside the conversation when a browser pane is available. You also receive a preview link to review or share. When the finished video is ready, you receive links to watch, share, and download it. If Pictory returns a YouTube music clearance code, Claude shows it with the finished video and includes its expiry date when available. Keep the code if you need help clearing a YouTube Content ID claim for the licensed music. The code is different from a music track ID.

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Credits and Rendering

Rendering means making the finished video file that you can watch, share, and download. A preview lets you review the scenes first. It does not start the final render. On plans that charge render credits, Motion Graphics videos made through MCP cost 200 AI Credits per video minute for the project’s first successful render. The video duration is converted to minutes and rounded to two decimal places before the cost is calculated.

• Render the same project again: no additional motion render credits after its first successful render, including after visual changes. A new project has its own first-render charge.
• Eligible Enterprise and API Self-Service plans: no AI Credits are charged for motion rendering. You do not need one of these plans to use the connector.
• Voice-over and AI images or clips: use their own allowances or credits. These can be used while preparing your project, before the final render.
• Free Trial branding: the automatic Pictory outro is excluded from the render charge. Your own scenes, including a Brand Kit intro or outro, count toward the duration.

Before rendering, Claude shows your available AI Credits and the cost for this project, then asks you to confirm. It waits for your answer, even if your first request said “render” or this render costs zero credits. After changes, Claude checks the cost again and asks for confirmation before rendering the updated video. If you do not have enough credits, rendering does not start. Claude shows what is needed. For a charged render, credits are reserved while it runs. A successful render completes the charge. If the render fails or is canceled, the reservation is released.

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Example Confirmation

For a 60-second video on a plan that charges render credits, the conversation could be:

Claude: Your preview and Pictory project are ready. You have 500 AI Credits. Rendering this 60-second video will use 200 credits. Would you like to render it now? You: Make the comparison in scene 2 clearer first. Claude: Here is the updated preview. You still have 500 AI Credits, and the render will use 200 credits. Would you like to render this version? You: Yes, render this version. Claude: Rendering has started. I will share the video links when it finishes.

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Try Your First Motion Graphics Video

Using Pictory, create a motion graphics video about the advantages of AI in a job search. Use animated headlines and simple diagrams, with a confident, encouraging tone. Show me a preview and give me the Pictory project link so I can make final edits.

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Already Using Pictory in Claude?

Follow the steps for existing users. If this is your first time connecting, use the Claude setup guide.